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Resonance music institute

Website for new state-of-the-art music institute in the West Midlands

We consider it a privilege to work with this organisation. It was set up to deliver highly skilled, highly trained individuals into the music industry. Resonance have the most excellent facility based in the West Midlands and the organisation is run by committed individuals, passionate about what they do. We were asked to create a website, marketing literature, exhibition support materials and a prospectus.

Challenges

When we first visited Resonance the building was undergoing it's transformation to a university so it was not possible to show how excellent the facility would be. Equally, the first term was due to start around 6 months from initial meeting, so there were no images availble of current or previous students. Finding appropriate imagery was going to be a challenge  and the only real appropriate route at this early stage would be to do tbe best we could by scouring the image libraries. In the years to come Resonance will be able to develop their site with real, fresh and live imagery.

Copy and tone of voice

Due to the diverse nature of the different target markets, different levels of technical information was required and the way in which technical subjects such as fitting and maintenance was described needed to communicated effectively in a way that could be understood by each audience.

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