portfolio page 1

hardwood flooring  brochures

Suite of three, consumer, trade and specifier

A suite of three comprehensive brochures for hardwood flooring products. Each of the brochures was targetted and tailored to the specific needs of this customers broad range of customers. Each customer base having very different requirements for they type of information they require.

Project development

The project developed further as targetted, product specific brochures were required. Smaller brochures were needed for new products, often requiring the commissioning of new photography and where portfolio examples were sparse, computer generated in situ imagery was required to show the product in typical setting.

Copy and tone of voice

Due to the diverse nature of the different target markets, different levels of technical information was required and the way in which technical subjects such as fitting and maintenance was described needed to communicated effectively in a way that could be understood by each audience.

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